ETA heralds new programs for Transact 2019

The Electronic Transactions Association is vibrant with activity in advance of Transact 2019, taking place April 30 through May 2 at the Mandalay Bay Convention Center in Las Vegas. Among the trade association’s latest initiatives for the upcoming expo are the Payments’ NexTen program and a collaboration with the PCI Security Standards Council and EMVCo.

The Payments’ NexTen program, sponsored by Worldpay, provides an opportunity for 10 payments technology startups to be in the spotlight at Transact as they pitch their solutions to a panel of industry mentors. Each participant will receive complimentary registration and exhibit space at the show, where they will be able to network with peers, potential investors and industry leaders, as well as partake of educational sessions designed for new industry entrants.

“The payments industry is at an inflection point of technological revolution, and the entire ecosystem benefits from new and innovative approaches to solving complex problems,” said ETA Interim CEO Amy Zirkle about the Payments’ NexTen program. “ETA is thrilled to partner with Worldpay to bring these leading-edge startups to the epicenter of payments innovation – TRANSACT.”

The ETA noted that 2019 Payments’ NexTen participants were selected by a panel of payments executives, entrepreneurs and investors based on their approaches to solving problems associated with facial recognition and biometrics, the Internet of Things, data, artificial intelligence/machine learning, and contactless payments.

Chosen from a highly competitive pool of applicants, participants include the following:

• Biller Genie: A virtual assistant that automatically sends invoice notices, performs follow-up on past-due invoices, provides access to convenient online payment portals, and reconciles payment activity without human intervention.
• BIM Networks: A platform that enables merchants to connect consumer checking accounts to their apps and website and can be used whenever their customers want to buy goods and services.
• DataSeers: A solution that receives structured and unstructured data and cleans, ingests, labels and augments the data to prepare it to go through AI and ML algorithms for better results and highly successful predictability to help with back-office operations like compliance and fraud detection.
• Everyware Inc.: A pay-by-text solution that allows businesses to send a simple text message with a secure link to click-to-pay with no interaction to complete the payment. Customers can reply with questions or concerns, and Everyware’s conversational payment gateway sends automated text receipts after every purchase to authorize and validate transactions.
• HealPay: SettlementApp software from HealPay uses data to offer the best payment plans to consumers who have debt. HealPay offers a suite of cloud-based apps that enable online payment processing for various sectors.
• Joust: The Joust app combines an FDIC-insured bank account, merchant account for accepting credit card payments, and tools to run all financials on one platform.
• Kickfin: A cash management and payments app that provides merchants with access to payments software and IoT hardware. The solution provides immediate access to working capital, reduces loss and theft, increases efficiency and pays employees daily.
• Payclub: Designed to close the gap for highly-tailored banking for Gen Z by building in collaborative tools, Payclub combines personal accounts with unlimited collaborative accounts to help Gen Z consumers manage their collections and spending.
• Pronto CX Inc.: A smart event platform that combines ticket, wallet, loyalty/member card, parking pass, sponsor activation, fan engagement, etc. into a single vehicle that can be read over NFC.
• Token Transit: Token Transit is a shared mobility marketplace powered by city governments, providing an online account system for payment for public transit which lets the user verify their payment with an inexpensive IoT device.

A commitment to security

In line with a shared commitment to providing the payments industry with the requisite resources needed to keep commerce safe and secure, the ETA joined forces with the PCI SSC and EMVCo to co-locate industry events at Transact. The objective is to help attendees deepen their knowledge of the PCI SSC standards and EMV specifications.

Specifically, PCI SSC will hold its Acquirer Forum on Tues., April 30. Acquirers and processors will be able to participate in an interactive discussion about the latest PCI SSC initiatives to protect payment information.

“We are excited to work in partnership with ETA to co-locate our important industry events,” said PCI SSC Executive Director Lance Johnson. “The PCI SSC Acquirer Forum provides an opportunity for acquirers and processors who are Participating Organizations (POs) to provide us with valuable marketplace feedback on payment security challenges and successes.”

In addition, on Thurs., May 2, EMVCo will hold a half-day education session on EMV SRC. Attendees will gain insight into the current e-commerce challenges EMV SRC helps to address, and the benefits and flexibility it can deliver to merchants, card issuers, payment networks, consumers and other stakeholders.

“EMVCo is pleased to be co-locating this free, open education session with Transact,” said Karteek Patel, chair of the EMVCo Executive Committee. “Attendees will be able to learn more about EMV SRC and how it can help address rising fraud levels in global ecommerce while reducing consumer friction during online checkout for card-based payments.”

The ETA noted that Transact provides 4,000 attendees an exhibit hall with more than 200 exhibitors, extensive networking events and forward-looking educational sessions on the groundbreaking technologies, trends and policies shaping the payments industry.

To register for Transact, visit www.etatransact.com. Separate registration is required for both the PCI SSC’s Acquirer Forum the EMVCo SRC educational event.

Whether you want to upgrade your POS offerings, find a payment gateway partner, bone up on fintech regs or PCI requirements, find an upcoming trade show, read about faster payments, or discover the latest innovations in merchant acquiring, The Green Sheet is the resource for you. Since 1983, we've helped empower and connect payments professionals, starting with the merchant level salespeople who bring tailored payment acceptance and digital commerce tools, along with a host of other business services to merchants across the globe. The Green Sheet Inc. is also a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals.

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