Visa's new services designed to power client growth

Visa recently launched a trio of new services designed to operate beyond Visa in an open "any payment ecosystem," the company stated. The new services include a reimagined Authorize.net, Unified Checkout and ARIC Risk Hub.

The aim of adding these services is to make the payment process easier and power client growth. "Accepting payments is a fundamental need of any business," said Anthony Cahill, president of value-added services at Visa, during ETA Transact 2025, held April 2 through 4, in Las Vegas.

"Leveraging new technology to accept payments more efficiently and securely can be what sets a business apart in today's rapidly digitalizing world," he added. "With our new services, we're helping businesses harness data-driven insights, simplify the checkout experience, and fight fraud more effectively than ever."

Better data analysis

Reimagined Authorize.net will help businesses analyze data, summarize insights and adapt rapidly to changing customer trends, Visa said. Authorize.net is already used by acquirers and small and midsize merchants to process roughly $200 billion in annual total payment volume.

The new Authorize.net platform will feature a streamlined user interface, AI capabilities, improved dashboards for day-to-day management, and support for in-person card readers and Tap to Phone. The reimagined Authorized.net will be available in the United States beginning in the second quarter of this, with additional countries to follow in 2026.

Unified payment acceptance

As new ways to pay continue to emerge, merchants want to integrate once to accept all manner of payments and decrease the likelihood of lost sales at the point of checkout. Think in terms of omnichannel and rewards and loyalty programs, and click and mortar shoppers. This is where the unified checkout experience comes in.

Unified Checkout can be launched in a few hours with a "deploy ready" payment acceptance code. It will deliver strong ecommerce rates, Visa said, with an intuitive checkout experience, orchestrating over 25 card and alternative payment options.

Because Unified Checkout is part of the Visa Acceptance Solutions Platforms, customers also have options to comprehensively manage their success rates, such as fraud management, 3DS authentication and tokenization management. This new experience will be available in the United States and piloted in additional markets beginning in the third quarter of 2025.

Enhanced fraud protection

Fraud costs the global financial system billions of dollars every year. The ARIC Risk Hub, powered by Visa's recently acquired Featurespace, is a holistic fraud-fighting platform offering multiple solutions that help protect acquirers and their merchants against a broad spectrum of fraud and other financial crimes.

Featurespace's powerful adaptive AI helps identify risky transactions and builds profiles around genuine customer activity to increase approvals and stop bad actors in real time, Visa noted. The ARIC Risk Hub is available globally now.

Suite of 200+ value added services

Visa said these new solutions are being added to a broad suite of more than 200 value-added services, spanning four categories: acceptance, advisory, issuing, and risk and identity. Each service is designed to meet a unique client need and ultimately make increasing growth, reducing fraud and improving customer experiences easier than ever.

"At Visa we talk a lot about unleashing the creativity of commerce – in other words, how we support merchants, marketplaces and shops to launch new products, enter emerging markets, and grow," said Rob Cameron, global head of acceptance at Visa. "These services were built with exactly that in mind: they're designed to make life easier for businesses, freeing them up to do what they do best."

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