ISVs, ISOs chart new course

It's a new era in merchant services in which ISOs and ISVs work together to bring vertical-specific solutions to market. Case in point: Netevia, a leading payments and embedded-finance technology provider, teamed with Stackably, a POS and business management platform focused on powering vertical-specific software solutions, to drive new opportunities for sales reps.

Unlike legacy software solutions that bolt on third-party payment systems, Stackably, a division of Full Stack Paymenfs, builds vertical-specific software from the ground up with Netevia's payment infrastructure at the core.

This way it can deliver frictionless experiences from onboarding through cash flow management, explained James Shepherd, founder of Stackable. The first three vertical-specific platforms to be rolled out through this new partnership are GymnasticsStack, DanceStack and SwimStack.

Challenging the status quo

GymnasticsStack, DanceStack and SwimStack are part of a broader initiative to bring vertically integrated fintech and software solutions to underserved businesses, Shepherd said. By pairing Stackably's flexible business management stack with Netevia's advanced payment and financial infrastructure, he added, the two companies are challenging directly entrenched players that have failed to evolve beyond basic billing and class scheduling.

"This partnership represents the kind of innovation our industry has been waiting for," Shepherd said. "Gym owners, studio operators and swim schools no longer need to juggle outdated systems and wait days to get paid. Together with Netevia, we have built something that addresses their pain points."

"Netevia is investing in this new era in merchant services with a partner, Stackably, that shares our vision for the future," said Vlad Sadovskiy, CEO of Netevia. "Payments is at the center of these solutions, because after all, that's why these businesses are in business."

Sadovskiy further explained that it's no longer enough to just process transactions. "Software and payments need to operate as one, and from there, expand into financial products that help businesses grow," he said. "Together with Stackably, that's what we're delivering."

Same-day funding

All three platforms offer same-day funding, allowing operators to receive their deposits in hours instead of days. Instant funding is slated to follow, giving businesses real-time access to their funds. This is a feature that no mainstream gymnastics, dance or swim platforms provide natively, Shepherd said.

The accelerated funding model provides businesses with predictable cash flow and the flexibility to reinvest funds immediately for things like staffing, facility improvements and scaling new programs, he added.

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