Thursday, June 21, 2012
First Data processes for Burger King pilot
A new mobile proximity payments pilot will take place this summer at Burger King Corp. quick service restaurants in Salt Lake City. At the center of the pilot is the BK Mobile Crown Card, a mobile prepaid account that will allow customers to pay for BK purchases by using smart phones to scan quick response codes on restaurant counters and drive-up windows.
Mobile commerce platform operator Firethorn Mobile Inc., a subsidiary of wireless technology firm Qualcomm Inc., is partnering with First Data Corp. for the pilot. First Data, which is Burger King's electronic payment processor, will provision new accounts and process payments after smart-phone users download the Firethorn payments app from Apple Inc.'s App Store and Google Inc.'s Google Play app marketplace.
According to Elizabeth Grice, Director of Communications at First Data, prepaid account provisioning and "the related payment functionality for the purchase and reload of those virtual card accounts" will be performed over First Data's Universal Commerce mobile payments gateway. However, the actual payments at the POS will be processed over First Data's ValueLink prepaid platform, Grice noted.
Approximately 50 Burger King locations will reportedly participate in the pilot.
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