Buyatab offers best gift card practices
Mobile e-gifting platform provider Buyatab Online Inc. issued best practices for online retailers and their e-gift card offers. Buyatab's
Best Practices Holiday Guide outlines five guiding principles to help e-tailers boost the awareness and success of web-based virtual gift cards. The five principles are:
- Visibility: Ensure cards are clearly visible on websites, with a button or "call to action" located in a high- traffic location of the site.
- Accessibility: Make sure links and buttons work properly to avoid missing out on sales opportunities.
- Functionality: Train staff on the features of the company's e-gift cards and that high volumes of the cards will be redeemed by customers during the holiday season.
- Social Connectivity: Increase promotions of the cards by letting customers share them via social media.
- Creativity: Design cards with eye-catching, attention grabbing artwork.
The guide can be downloaded at www.buyatab.com/Files/Newsletter/Buyatab_Best_Practices_Holiday_2012.pdf . 
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