Enticing merchants with YouTube contest

Merchants nationwide have a chance to win big by putting their creative talents to work on YouTube. In the Harbortouch Business Upgrade contest, which runs from May 22 to Aug. 15, 2013, merchants are tasked with telling the world how they would use the prize offered to make positive changes in their businesses. The merchant who submits the winning video will receive $10,000, an Elite POS system and a one-year waiver on Harbortouch service and support fees.

"At Harbortouch, we serve small and midsize businesses all over the country," stated Jared Isaacman, Chief Executive Officer at Harbortouch. "We know how hard it is to succeed in this economy, and we hope that this contest will make a difference for one lucky merchant."

Isaacman encourages contestants to be creative with their videos – "the funnier, wittier and more entertaining, the better," he said. To qualify, merchants must be based in the United States and have a physical retail location. Videos also must be at least two minutes in length.

"The video should explain how they would use it to improve their business," said Nate Hirshberg, Marketing Manager at Harbortouch. "It doesn't have to be a current customer of ours, although our current customers are eligible, as well."

$1,000 bonus on table

Hirshberg noted that should a merchant signed by a Harbortouch merchant level salesperson (MLS) or ISO win the contest, the ISO or MLS will receive a boon, too. "If one of our current merchants or a new merchant ends up winning, the sales rep would also get a $1,000 bonus," he said, adding that this bonus is separate from the winning merchant's prize money.

Hirshberg said that response from the field has been positive and many ISOs are planning to use the contest as a sales tool when approaching merchants during the summer season. "We think of it as a good conversation starter for a sales rep or an ISO walking into a business," Hirshberg said.

Harbortouch management will judge all video entries shortly after the contest ends, at which point the name of the merchant winner will be released. If not currently enrolled, the winner must enroll in a Harbortouch merchant services account and will be responsible for all credit card processing fees during the free service-and-support period, the company stated. For more information about the Business Upgrade contest and to access the contest entry form, visit www.harbortouch.com/contest .

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