Thursday, July 11, 2024
A 2023 survey conducted by Payroll.org revealed that that 78 percent of Americans live paycheck to paycheck. This has led many banks and debit card companies to offer fee-free overdraft protection.
Discover said it wants to target these customers by helping them avoid overdraft fees and allowing them to seamlessly manage their money without the stress of not being able to cover everyday purchases. It's similar to offerings advertised by the online banking service Chime and Green Dot Bank, both of which will spot customers up to $200 with no overdraft fees.
"With Balance+ we are giving our customer peace of mind that Discover has their back when they use their debit card for their everyday necessities," said Ram Subramanian, vice president and chief marketing officer at Discover Bank. "This is a natural extension of our commitment of offering the most rewarding banking experience without having to worry if you make a mistake."
With Balance+, Cashback Debit accountholders can overdraw their checking accounts up to $200 fee-free when using their debit cards to make purchases. To qualify, an account must be in good standing with a balance greater than $0, and accountholders must have received at least one qualifying direct deposit of at least $200 a month for the previous two calendar months.
Balance+ complements Discover Bank's existing overdraft coverages, including fee-free overdraft protection, which automatically transfers money from a linked Discover account to cover checks, online bill payments and ACH transfers initiated at another bank that result in overdrafts. Cashback Debit customers can enroll in both Balance+ and the more traditional overdraft protection Discover Bank offers, the company said.
Other enhancement to Cashback Debit, in addition to Balance+, recently announced by Discover include:
These all build on existing benefits of Cashback Debit, including 1 percent cashback on up to $3,000 in debit card purchases monthly, no monthly maintenance fees, fraud protection and fee free access to over 60,000 ATMs nationwide.
"Cashback Debit offers consumers a wide range of benefits and is one of the only checking accounts to offer cash back rewards," Subramanian said, adding that the bank's goal is "to provide straightforward and meaningful benefits that put the consumer in control of their finances."
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