Thursday, February 16, 2012
After logging into MileagePlus accounts online, customers select retailers and enter corresponding gift card information. Once transactions are verified, United converts the gift card balances to award miles and deposits the miles into members' accounts. United said gift cards must have a $25 minimum balance remaining on cards and a maximum balance limit may be imposed. Gift card exchange operator Plastic Jungle is handling customer service on the program and is therefore likely powering the new service as well.
The launch of the gift card exchange follows United's January 2012 roll-out of MileagePlus Headliners, an auction program that enables MileagePlus members to use their accumulated miles to bid for various offers, including trips and tickets for theater and sporting events. United said MileagePlus members may also use social networks Facebook and Foursquare to receive special offers from restaurants and merchants.
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