As the holiday season approaches, email fraud remains a growing concern for consumers and retailers alike. Fraudsters are deploying increasingly sophisticated tactics, exploiting email vulnerabilities to deceive recipients and disrupt businesses. In this Q&A, Diarmuid Thoma, head of fraud and data at AtData, shares insights into the latest email scam trends, practical steps consumers can take to protect themselves, and strategies retailers can use to safeguard their campaigns while maintaining deliverability.
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