On March 23, 2010, the Federal Reserve Board issued the final rules to implement the gift card provisions in the Credit Card Accountability, Responsibility and Disclosure Act of 2009 (The CARD Act). The rules, which amend Regulation E of the Electronic Funds Transfer Act of 1978, restrict fees and expiration dates on certain types of prepaid cards and require providers to "clearly" document terms and conditions on the cards.
The Fed said the rules cover gift certificates, closed-loop gift cards and open-loop, network-branded, general-purpose prepaid cards, but exclude cards not marketed or labeled as gift cards or gift certificates, such as some open-loop, network-branded reloadable cards and cards received through loyalty, award or promotional programs.
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