Boost revenues, reduce fees with lean green solution
Green Payments founder and CEO, Cliff Green, had seen small and midsize businesses lose millions of dollars to unnecessary credit card processing fees. He founded New Jersey-based Green Payments in 2019, a full-service company that creates cost-effective software and POS systems tailored to each client's needs. During the pandemic, Green partnered with restaurant franchise management expert Ben Ross, COO at Green Payments, to assist hundreds of businesses across the country. Green Payments strives to create long-lasting financial freedom and stability for all types of enterprises, large and small, Green noted, by pairing innovative payment technology offerings with dedicated vertical market specialists.
"Green Payments' full-service technologies and employees comprise a comprehensive solution that helps businesses to operate more efficiently," Green said. "Our tailored programs minimize fees and processing time for businesses of all sizes, saving them crucial capital for long-lasting growth."
Make a difference
Green Payments' 12-member team manages a field of over 100 agents across the United States who work one-on-one with merchant clients across a wide spectrum of industries. Unlike its competitors, Green Payments recognizes each specialized industry has unique requirements and provides a consultative approach to guide clients through every step of the payment process. Dedicated account managers, assigned to each merchant, routinely check on their progress, offering guidance and a white-glove, one-on-one approach to their merchants' business, the company noted.
Green reported impressive results, stating that since its inception, Green Payments has helped more than 5,000 companies reclaim financial stability while helping to generate more than $1 billion of consumer payments each year; as of 2022, Green Payments averages roughly 200 new clients per month; and by eliminating the 2 to 4 percent payment processing fees rendered by digital transactions, the company provides merchants with financial relief and sustainability. Business owners who have partnered with Green Payments have reportedly seen more efficient customer interactions and increased profit margins of 2 to 4 percent, which equates to tens of thousands to millions of annual savings, Green added.
Signature processing solutions
In addition to premier relationship management and 24/7 support, Green Payments offers rate matching, next-day funding and custom-built options for small businesses. Green Payments stated it actively assists clients with signature programs designed to chip away at burdensome processing fees, and spotlighted the following examples:
- Swipe-Less: Green Payments' Swipe-Less cash discount and surcharging programs shift the burden of credit card processing fees by rewarding cash paying customers. The True Cash Discount allows the merchant to apply a 4 percent discount on all transactions paid by cash while advertising a 4 percent processing fee to customers who pay with credit cards. The surcharging program allows merchants to add processing fees to all credit card transactions while the merchant continues to pay the debit card fees. Both systems are ideal for merchants that operate on slim profit margins.
- Dealer Genie: Green Payments' Dealer Genie program enables company executives and managers to customize payment options throughout the transaction process and provide individualized reporting for different departments within a dealership. The unified program facilitates interdepartmental communications to enhance the employee and customer experience. The Dealer Genie platform has helped more than 500 automotive industry merchants achieve financial stability, the company noted.
- Partner-centric: Acknowledging that business ownership can be difficult to navigate, Green emphasized that Green Payments is a true partner that helps agents and channel partners navigate complex processing fees as inflation and the looming threat of recession threaten a post-pandemic economy. Green Payments sales representatives have first-hand experience of their target markets, he added, and use that expertise to provide industry-specific solutions to their clients while helping them avoid unnecessary fees.
"Green Payments continues to innovate and optimize offerings based on one-on-one merchant feedback to better serve its partnered industries," Green said. "Our team is working on a full-stack payments platform that includes a virtual terminal and payment gateway with a CNP surcharging option." 
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