The Green Sheet Online Edition
April 4, 2007 • 07:04:01
Colorfully foiled fraud
Merchants have to fight fraud on many fronts. One we hear little about is false receipt copies. But when it comes to returns and rebates, retailers must distinguish faux customers from real ones. Now, a thermal receipt paper can be imprinted on either side of the roll to foil the would-be fraudster from duplicating legitimate receipts.
Manufactured by Merley Paper Converters Ltd. of the U.K. and distributed in the United States by TransAct Technologies Inc., the thermal paper accepts full-color images imprinted on the front or back.
Poweroll is delivered to end users in rolls that are preprinted with the user's logo, product or other branded marketing material. The paper allows retailers to leverage the receipt for branding and marketing purposes, while also reducing copied-receipt fraud.
"By introducing this specialized thermal paper to the U.S. market, we are providing customers with a new vehicle for promoting their brand," stated Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct. The specialized thermal paper is said to be virtually impossible to scan, copy or duplicate, making it harder to pass off a fraudulent receipt.
Poweroll matches brand-specific colors, and the rolls are printed front and back. Inks are not easily reproducible, so untrained clerks will find it easy to tell the difference between an attempted counterfeit copy and the original receipt. Poweroll is designed to integrate into any thermal printer. The paper is already in use at Harrods stores in the U.K., according to the company.
TransAct Technologies Inc.
203-859-6800
www.transact-tech.com
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