The Green Sheet Online Edition
April 4, 2018 • 18:04:02
Brandable merchant hub automates invoicing, subscription billing
Carson City, Nev.-based OmniMerchant launched a cloud-based accounting automation platform. OmniMerchant is a processor-agnostic solution, designed to enhance subscription-based payments and recurring billing services. Independent software vendors, value-added resellers, ISOs and merchant level salespeople can brand and customize the platform to increase customer residuals, acquire new clients and diversify their merchant portfolios, according to OmniMerchant co-founders Michael Segura and Matt Dubois.
"Whether they grow organically or through acquisition, merchants frequently acquire multiple payment gateways, CRMs and accounting processes," Segura said. "We wanted to take the pain out of accounting by consolidating systems into a manageable, automated platform. The solution replaces manual billing and subscription procedures with advanced insights and real-time inventory management. The platform is available to all merchants through our resellers." Dubois added, "This software is a true game-changer because it allows controllers the ability to automate what used to be tedious, time-consuming work. It puts the merchant in control. Your clients will love it."
Multiple channels, single-access view
OmniMerchant's web software connects enterprise resource planning (ERP) systems, payment gateways and customer relationship management systems (CRMs). Its wizard-driven installation is fast and thorough, according to Dubois, who said setup takes approximately seven steps and seven minutes. Once installed, the system provides a real-time, single-access view to inventory levels, shopping cart activities, batch accounting functions and accounting systems, he added.
Following are additional platform features the company described:
- Automated subscription, billing and invoice management: Merchants can customize the platform by building rules-based recurring billing models and schedules. They can set up and manage multiple billing models, including free trials and single billing functions.
- Real-time synchronization and auto-reconciliation: Merchants can replace cumbersome batch processing entries from different departments, solving accounting redundancy issues and freeing up valuable time and resources.
- Enhanced, all-in-one reporting: Merchants can use OmniMerchant reporting tools to generate birds-eye view reports from a variety of payment sources. Users can create insightful reports with just a few clicks.
Multiple platforms, seamless integration
OmniMerchant facilitates real-time accounting reconciliation by integrating and synchronizing multiple platforms across a merchant's enterprise, including the following: Payment gateways: OmniMerchant's growing list of gateway partners includes NMI, PayPal, Stripe, PayTrace and Authorize.Net.
- ERP systems: OmniMerchant syncs to ERP systems, enabling merchants to automate accounting reconciliation from multiple payment sources. OmniMerchant is compatible with QuickBooks Desktop, QuickBooks Online, Xero, and Freshbooks. The company's near-term gateway integration roadmap includes Priority Payment Systems, QuickBooks Payments, USAePay, Amazon Pay, CyberSource Corp. and Braintree.
- CRM systems: OmniMerchant is designed to synchronize with leading customer relationship management systems. Its growing list of CRM integrations includes MailChimp, Zapier, SendGrid, AWeber and Constant Contact.
- Shopping carts: OmniMerchant can seamlessly integrate multiple shopping carts, including Magento and Shopify, to facilitate real-time relationship and inventory management.
- API library: OmniMerchant's REST API and software development kits enable software developers to adapt, customize and embed the software in proprietary systems and networks.
Flexible, scalable platform
"OmniMerchant is a true omnichannel billing solution; its flexible and scalable design enables it to adapt to a range of industries, use cases and merchant environments," Dubois said. "This singular platform can help all companies, from single-location businesses to global enterprises, save time and money and improve efficiencies by synchronizing accounting and operations." Segura agreed, stating, "Matt and I are extremely excited to introduce this much-needed solution to others in the payments space because until now value-added solutions like these have always been closed loop. OmniMerchant was built to break that mold and empower the little guy that just doesn't have the resources to build a platform like all the other major players do." 
Website: www.omnimerchant.com Contact: support@omnimerchant.com
Whether you want to upgrade your POS offerings, find a payment gateway partner, bone up on fintech regs or PCI requirements, find an upcoming trade show, read about faster payments, or discover the latest innovations in merchant acquiring, The Green Sheet is the resource for you. Since 1983, we've helped empower and connect payments professionals, starting with the merchant level salespeople who bring tailored payment acceptance and digital commerce tools, along with a host of other business services to merchants across the globe. The Green Sheet Inc. is also a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals.
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