The Green Sheet Online Edition
October 10, 2019 • 19:10:01
High-tech POS platform empowers merchants, ISOs
PAX Technology Inc., a global provider of electronic payment solutions, created the E700, a comprehensive POS solution for small and midsize merchants. With dual-facing touchscreen displays and intuitive interface, the E700 adapts to numerous retail and hospitality settings, including restaurants, hotels, supermarkets, specialty stores, cinemas and entertainment theme parks, company representatives stated.
"The E700 is both a platform and product," said Patty Walters, senior vice president, security and services at PAX. "Within this dual-capable device, there's a merchant business center and robust app marketplace. We've made the hardware secure while providing all of Android's benefits."
Merchants can interface with other Android-based apps on the E700 platform, Walters added, improving their experience and solidifying their relationships with processors and ISOs. "For the very first time, service providers can remotely diagnose and resolve any merchant challenges, using a secure messaging feature to communicate directly through the terminal," she said.
Leading-edge technology
Calling the E700 an important leap from small Android terminals, Walters said, "We've brought leading-edge security, technology and customer engagement to small and midsize merchants."
Dual-facing displays, popular with big-box retailers, can enhance visibility for merchants and consumers, reducing the need for a swivel-stand or base. The merchant-facing display, with Android-based functions, is viewable from every angle. The customer-facing display supports secure PIN and card entry.
The E700's capacitive screen has an automatic brightness feature designed to improve viewing. A hybrid card reader supports traditional and alternative payment methods, using multilayered security to facilitate fast, secure transactions, Walters stated. The device has dual built-in cameras and a fingerprint reader. Its high-speed printer with built-in paper cutter can print receipts at 150 millimeters per second.
#h2Feature-rich functionality The E700 leverages PAXBiz, a customized version of Android that includes PAXStore, an open software distribution platform with cloud-based estate tools and a global app marketplace. The company noted that the platform enables service providers to offer multiple services, including:
- Remote assist: Remotely replicate and resolve terminal issues without involving merchants during troubleshooting.
- Push notifications: Send secure messages directly to terminals from PAXStore, providing a direct line of communication to merchants via the terminal.
- Estate management: Assist merchants when they need it. Merchants no longer have to worry about how much time it will take to resolve an issue. PAXStore eliminates the need for merchant involvement by enabling service providers to remotely troubleshoot and push notifications, reports and analysis to merchants in real time.
- Improved merchant interface: Adapt the E700 to address a merchant's unique needs. A built-in business center with an array of business tools improves the merchant interface, adding value at the point of interaction and enhancing ISO and partner relationships.
- Global app marketplace: Offer merchants an expanded menu of third-party apps curated for their industries, business types and requirements.
"At PAX, our philosophy is simple: merchants should not be required to push buttons to make changes or resolve issues," Walters said. "Whether merchants are small business owners or multilocation enterprises, PAX E700 channel partners and service providers can give them the support they need to stay connected and processing." 
Website: www.pax.us Contact: sales@pax.us
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