The Green Sheet Online Edition
November 11, 2019 • 19:11:01
Drive efficiency, reduce friction with integrated QuickBooks
Pineapple Payments enhanced its QuickBooks Integrated Application, an accounting solution designed to improve efficiencies by reducing duplicate data entry. The proprietary solution supports Windows desktop versions of QuickBooks Premiere, Pro and Enterprise; a QuickBooks Online version is on the company's near-term product roadmap, company representatives stated.
Jon Halpern, president at Pineapple Payments, pointed out that QuickBooks is the lifeline of merchant operations in numerous industries and business sectors; however, payment systems that run parallel to QuickBooks require repetitious data entry, which can be time consuming and labor intensive. "Our QuickBooks Integrated App solves that problem," he said. "Merchants can effortlessly initiate transactions from a QuickBooks file or sync outside payments automatically. We've made it faster and easier for merchants to bring QuickBooks into the omnichannel payments experience."
Halpern further noted that the QuickBooks Integrated Application embodies the company's approach to creating seamless, effortless commerce through a unified technology stack. Like the company's expanded technology suite, the QuickBooks integrated application is simple to use and easy to integrate with proprietary processing systems. As a true omnichannel solution, it fits a variety of industries and fixed and mobile business environments, he stated.
Import, export data
As one of Pineapple Payments' most popular solutions, the QuickBooks Integrated Application is valued by merchants and channel partners for its flexible design and high adaptability, according to company representatives. The app's two key functions align payment processing with QuickBooks accounting systems in the following ways:
- Process payments from QuickBooks: Merchants can process ACH, credit and debit card payments from QuickBooks via their Pineapple Payments processing account, without leaving a QuickBooks file. The integrated app connects QuickBooks customer and invoice information to generate automatic payment records, eliminating manual and duplicate data entry.
- Sync payments back to QuickBooks The QuickBooks app's synchronization feature enables merchants to pull transaction data from other payment sources, such as the Pineapple Payments invoice management system, hosted payment pages or mobile apps. This can help automate the reconciliation process and automatically keep QuickBooks up to date.
"We wanted to give merchants a way to feel confident about accepting payments without having to manage duplicate reports and reconciliations," Halpern stated.
Omnichannel commerce
The QuickBooks Integrated Application is a key component of the Pineapple Payments omnichannel platform, which is designed to make commerce easy and accessible. The PCI-compliant app supports USB card readers and multiple users. When paired with the company's electronic invoicing solution, the QuickBooks app enables merchants to improve efficiencies and accelerate remittance times by replacing paper-based processes with electronic invoice presentment. Additional solutions include a payment gateway, virtual terminals, mobile apps, recurring billing, tokenization and variety of card-present solutions, the company stated.
In addition to continuously updating and enhancing its technology suite, the company is expanding its partner channels by working with ISVs, ISOs, agents and referral partners. "In a seemingly highly commoditized industry, we're working to differentiate ourselves," Halpern added. "We started off in payment processing and now also operate a proprietary platform. We've progressed a lot over the last few years and have grown both our team and product capabilities tremendously." 
Website: www.pineapplepayments.com Contact: info@pineapplepayments.com
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