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Are you thinking that the new decade is
likely to be a major opportunity for you to sell POS equipment? The people
at Hypercom are thinking just this way, and this is why: touch-screen
based interactive terminals will replace PIN pads and they will face the
consumer.
These new terminal devices will deliver an array of valuable,
Internet-accessed applications at the point-of-sale. Internet enabled
electronic receipt capture, e-mail, advertising, and electronic coupons
will, according to Jairo E. Gonzalez, Senior Executive Officer of Hypercom
Corporation, become a reality for merchants, processors, banks, and even
consumers. e-commerce will enable merchants to expand their market and
generate new revenues.
Merchants who want to maintain and increase their competitive edge will
respond to this escalating consumer demand by bringing in a new generation
of POS devices that are consumer-activated and interactive.
“The year 2000 marks the beginning of tremendous change at the
point-of-sale,” Gonzalez said in his address “The New Century
Convergence” at Cartes ‘99 Exhibition & Conference. “The
convergence of globalization, technology, consumerism, and the Internet,
underscored by ever-increasing consumer demand, calls for a transformation
at the point-of-sale. It is no longer a question of if or when. It is a
fact that we as an industry must accept and act on if we are to survive
and compete in the 21st century,”
Gonzalez stated. “Capitalizing on this convergence to meet, and indeed
exceed, the demands of consumers and merchants is clearly a fundamental
imperative that one can no longer ignore.”
“The point-of-sale industry as we know it today will be dramatically
different,” Gonzalez declared. “What will emerge is a dynamic, visual,
interactive enabling platform for commercial activity. New terminal
devices will be part of integrated systems that are platforms for
consumer-activated payment and information services. The devices will, in
effect, be ‘narrowcast’ consumer channels that accept payments.”
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