|
|
|
I Expecting
that by 2003 10% of all Visa volume will originate on the Web, Isaacson
has announced that the Visa fraud limit “when purchasing online” has
been reduced to zero. This move is an attempt to instill consumer
confidence in using Visa branded products online, as well as the fact that
fraud at Visa is at an all time low. One
of the most interesting announcements by Isaacson was his “best
practices” plan as it relates to Visa card data on the Internet. Visa
plans to begin reviewing how bankcard (Visa) transaction data is handled
on Web sites. The review of Web sites will be conducted to determine how
security is conducted. Isaacson noted that if Visa finds poor security,
the Web site will have its card accepting privileges suspended. Given
eVisa’s appetite for developing new branding opportunities, and
willingness to create new products, it should be interesting to see just
how competitive Visa will be in Web design, security, and shopping carts.
It appears that we now have a new list of “everywhere they want to
be.”
© Copyright 2000;
|
