Heartland Launches Restaurant Guide

Heartland Payment Systems recently launched Heartland DineSite.com, a nationwide online restaurant guide. If you’re wondering why HPS would be “in the restaurant business,” some numbers may clear things up for you. The National Restaurant Association reports that the average American dines out 4.1 meals each week and pays $.43 of each food dollar to the restaurant industry. Ten percent of consumers have already used the Internet to view a restaurant’s menu, and among adults who have yet to do so, 44% would like to be able to access a restaurant’s menu online.

HeartlandDineSite.com allows any restaurant that processes credit cards and/or payroll through Heartland Payment Systems to gain visibility via Internet promotion. HeartlandDineSite.com, developed and powered-by DineSite.com, offers access to over 100,000 restaurants in more than 12,000 cities nationwide, with several international guides underway. Restaurants that participate also gain visibility via the entire DineSite.com network of restaurant guides.

“By teaming up with DineSite.com, we are able to offer a world-class dining guide already proven to be a favorite among Internet users,” said John Waldron, VP Internet Marketing and Sales at Heartland Payment Systems. “This relationship is right in line with our mission to distinguish Heartland, and our product offering, from competitors in our market.”