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New
Kid on the Block There’s
a new ISO on the block. As is usually the case with our industry, the name is
different, but the players are the same. Merchant First Bankcard has been
launched with a senior management team that, together, has more than 100 years
of bankcard experience. Some
of our readers may know Alan Gitles, who will serve at the new CEO of Merchant
First. Gitles is the former CEO of American National Bankcard, which was sold
two years ago. Gitles plans to incorporate one of his foundation policies into
Merchant First by ensuring the company has experienced telemarketing
professionals who will generate highly qualified leads for all of its ISOs. The
new ISO provides processing credit, debit, e-commerce and check guarantee
services to retail, restaurant, mail/telephone order, wholesale, start-up,
home-based and e-commerce businesses. Merchant First Bankcard will use
CrossCheck’s check guarantee services to increase profitability for a business
by making check acceptance “worry-free” for the merchant and fast and
convenient for the consumer. Special programs to enable COD check acceptance,
multiple-check payment and Internet and phone checks may be included with the
guarantee service, as well. “CrossCheck
and Merchant First are a great fit,” stated Alan Gitles. “Combining our
state-of-the-art services with CrossCheck’s guarantee provides our merchants
with the best payment program out there. In addition, we employ a highly
qualified telephone sales staff to provide our ISOs with quality leads.” First
Data Merchant Services will provide Merchant First Bankcard with core
accounting, front-end authorization processing, settlement, and selected back
office merchant processing services. Under this agreement, the companies expect
to bring in more than 50,000 new accounts. Merchant
First Bankcard is headquartered in Schaumburg, Illinois and provides payment
services, including check guarantee and bankcard processing, to virtual and
retail merchants throughout North America. For
more information call (847) 221-0410 or visit their Web site at www.merchantfirstbankcard.com. |
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copyright 2001 · The Green Sheet, Inc. |
