n this issue, The Green Sheet is showcasing women in the ISO industry. Another area that is distinctly different between the sexes is their respective manner and approach to dressing for success.

For men, a dark suit and tie are de rigueur for many business scenarios. A polo shirt and casual slacks work just as well for others. Women aren't that lucky. Do males ever face the burning question of "to hose or not to hose?" Are they ever confronted with that midday mascara meltdown? How often do they ask, "Does this make me look fat?"

Seriously, though, because a woman's appearance is most definitely her calling card in a male-dominated marketplace, here are a few tips that will turn a head, professionally.

Know your audience: A casual-oriented business doesn't require a pinstriped suit. By the same token, shorts and a T-shirt may not attract that highbrow account. Dress appropriately. Look as good in person as on paper: Just as you would never present your paperwork with typos or ink spots, so should your appearance be devoid of stains, stocking runs and makeup-smudged sleeves. Confident dressing requires comfort: Take a few minutes and walk around the house in your chosen outfit. If you feel yourself pulling on a skirt or tucking in a shirt, change it. Under-accessorize: Keep the presentation focused on your business facts, not your five different friendship bracelets. Remember this pearl of fashion wisdom from Coco Chanel: Do one last check in the mirror before walking out the door - and remove one accessory. Check the weather: That wool dress might look like a million bucks, but the higher the temperature rises, the lower its appeal. Just imagine what will happen to that white linen suit if you're caught in the rain.

And above all...

Be yourself: Don't do business in an outfit that isn't you, no matter how stylish Vogue says it is. Sincerity spells success. The real you is the right you.