First Annapolis Acquiring Survey Reveals Price Convergence
irst Annapolis, a management consulting and financial advisory services
firm focusing on the payments industry, recently completed a study of fees
that acquirers charge regional and small merchants.
The study included 38 acquirers and ISOs, 19 of which are ranked among the
Top 50 U.S. acquirers. The participants generated 65 percent of the
industry's volume in 2000. The study found that regional and small
merchants are commonly subject to the pricesfound on the chart on this
page.
Five of the fees also were included in a 1999 First Annapolis study:
Visa/MasterCard transaction fee, American Express transaction fee,
statement fee, annual fee and chargeback fee. While the median price ranges
for these fees did not change during the past two years, there was strong
evidence of price convergence toward the median ranges.
"To a much greater degree than in 1999, acquirers have gravitated to the
same price points on key fee items," noted First Annapolis partner Marc
Abbey.
Barry Davis, a senior consultant, said, "Unbundled pricing strategies have
emerged as a dominant strategy among various classes of acquirers."
First Annapolis specializes in both consulting and financial advisory
services.
First Annapolis Consulting offers strategic and operational level planning,
financial analysis and management, marketing strategy and research,
operations planning and re-engineering, risk management and decision
support and modeling.
First Annapolis Capital provides merger and acquisition advisory services
related to consumer and merchant credit cards, mortgages, consumer loans,
ATMs and other electronic banking businesses.
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