Write to the Point

W ith the utilization of e-mail, voice-activated PCs and PalmPilots, pushing a pencil has become obsolete. But there is merit in writing down words. Don't discredit the power of pen and paper. Taking a few minutes to compose thoughts and transcribe them on a notepad not only effectively organizes a game plan, it reinforces successful selling points.

Here are some tips to help you scribe your next strategy:

+ Treat yourself to a fine writing instrument. You'll be more inclined to write using a Monte Blanc rather than a dried-up marker.

+ Make a notepad a necessary component of your corporate toolbox.

+ Say it simply. Clear, concise sentences insure easy reading. Train yourself to write for quick references that make sense.

+ Take notes. During a sales presentation, write down key points, questions or statements made during the conversation, especially by your prospect. Be aware of repeated comments that you've recorded.

+ Keep a journal. Throughout the week, jot down pitch points, impressions from presentations, observations of merchants, prospect positions. Or just scribble a few thoughts for each day. Refer back to it regularly. You'll learn about your professional persona.

+ Put together a list. Before you leave your office or turn off your computer, write out what you need to do the next day.

+ Prioritize after penciling. Circle or highlight items on your list that will help you make the most money, pitch the perfect presentation or get you closer to your goals.

+ Take advantage of down time. Before you go to sleep at night, write down current problems facing you. The answers might come to you by morning. Your subconscious is always making mental notes.