Links Related
to this Story:

• givex.com

Givex To Release Gift Card Software Application

T he holidays are coming early for merchants looking for a new stand-alone gift card software application: Givex Corp. is releasing its application at the 2001 Foodservice Technology Exposition on Oct. 22-24 in Dallas.

The application will run independently of other software while conducting real-time gift card transactions directly through a merchant's point-of- sale (POS) system. This will enable merchants with existing POS systems that lack gift card capabilities to conduct real-time gift card transactions without having to purchase gift card processing hardware devices or go through a software integration.

"The goal of this software is to eliminate the need of hardware terminals that process gift cards," Mike French, Givex's Vice President of Network Solutions, said in a statement. "Some of our customers don't want hardware devices or don't want to wait for a fully integrated solution, and this product suits their needs. Additionally, by eliminating hardware there are a number of cost-saving benefits, it's easy for employees to use and the installation is fast."

Don Gray, the company's President and CEO, said, "This application is a natural extension of our gift certificate management technology. It's an innovative product that gives our customers an additional way to conduct real-time gift card transactions, and we believe providing this kind of flexibility is integral to our customers' overall success."

Givex offers a variety of fully integrated and standalone hardware solutions for conducting real-time gift card, frequent user card, e-gift certificate and points programs. The Givex system is the first gift certificate technology to provide merchants with a secure real-time solution that seamlessly integrates with existing (POS) devices and the Internet.

The company has offices in Chicago, San Diego, Toronto and Nassau, Bahamas. For more information, visit www.givex.com.