U.S. Wireless Names Heidi Goff as President/COO

H eidi R. Goff, who built the MasterCard Automated Processing Program (MAPP) into one of the largest payment-processing platforms in the industry, has been appointed President and Chief Operating Officer of U.S. Wireless Data Inc.

Goff's most recent position was President and Chief Executive Officer of ExchangePath LLC, an Internet payments start-up company she launched in September 1999. The company was unable to obtain long-term financing and closed in March. She previously served in various senior management positions at MasterCard International. In 1996, she was appointed Executive Vice President at Global Payment Systems, a joint venture of MasterCard and National Data Corp., where she managed operations that processed 2.7 billion credit and debit card transactions annually.

U.S. Wireless is a provider of transaction delivery and gateway services for the payment-processing industry. Goff replaces Christopher O'Hara, who has left the company to pursue other opportunities.

"Heidi Goff is one of the most seasoned and well-respected professionals in the payment-processing arena," said Chairman and CEO Dean M. Leavitt. "She has the maturity, experience and skill set to take this company to new heights.

"Heidi also has a 'take-charge' approach and a proven ability to run a payment-services business, allowing her to make immediate contributions to our wireless and landline products and services."

Goff said, "I am very excited join the company that has brought wireless technology to the payments industry. U.S. Wireless Data is changing the point-of-sale with faster transactions at lower costs while opening new revenue opportunities for companies that provide payment services to merchants.

"It has been many years since there have been such new, innovative products and customer-focused services in credit card processing. I look forward to having a direct role in the forefront of this technology shift as well as further enhancing and growing the company's landline-based services."