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Color Us Wireless

T wo key players, one in the payment processing arena and the other in the ever-changing wireless environment, have joined forces to provide yet another processing solution for the retail and restaurant community. Lynk Systems, an electronic transaction processor, is offering an expanded wireless payment service via the Lipman Nurit 3010 on the Motient network.

Lynk has been offering the Lipman Nurit 3010 wireless terminal using CDPD (Cellular Digital Packet Data) technology since February 2001. With the addition of the new connectivity to Motient, Lynk can access one of the largest two-way radio networks in the country. The Motient network area extends to 99% of the 500 most populated U.S. cities.

Known for its durability and ease of use, the Nurit 3010 is a highly recognized wireless terminal in the marketplace. The "go-anywhere" wireless terminal allows restaurant and retail merchants to improve business operations by offering increased mobility, speed and flexibility while reducing operating costs.

With consumers and merchants demanding faster and virtually anytime/anywhere payment capabilities and services, the Nurit 3010 Motient wireless terminal is designed to effectively address those needs.

A key feature of Lynk's new wireless offering is its restaurant application on the Nurit 3010. Having just completed a successful beta test on the wireless Nurit at Le Yaca, a restaurant in Williamsburg, Va., Lynk is the first major processor to offer pay-at-the-table functionality to the restaurant industry.

"Lynk's wireless solution has been a great experience for us, especially when dealing with large groups paying with separate checks," said Joy Abid, owner of Le Yaca.

Mike Fabbri, Vice President of Sales for Motient, said, "We are very excited by the additions of the Lynk retail and restaurant wireless POS solutions. The immediacy of information provided with the Lynk wireless solution directly supports Motient's desire to make e-business transactions happen whenever and wherever required."

Motient (www.motient.com) owns and operates an integrated terrestrial/satellite network and provides a wide range of two-way mobile and Internet communications services principally to business-to-business customers and enterprises.

The company provides eLink and BlackBerry by Motient two-way wireless service to customers accessing e-mail through corporate servers, ISP and MSP accounts as well as paging network suppliers.

Motient serves a variety of markets, including mobile professionals, telemetry, transportation, field service and nationwide voice dispatch, and offers coverage to all 50 states, Puerto Rico, the U.S. Virgin Islands, and hundreds of miles of U.S. coastal waters.

Founded in 1991, Lynk (www.lynksystems.com) is a single-source provider of electronic transaction processing services and products for petroleum and convenience stores, supermarkets, restaurants, quick-serve restaurants, major retailers, e-tailers and the U.S. government. Lynk's key offerings include merchant payment processing from point-of-sale terminals or via the Internet, ATM transaction services, e-funds distribution solutions and Web- based transaction-processing services.