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Givex Launches Gift Card Product

G ivex Corp., a gift certificate management provider, has launched Givex for Windows, a unique software product that processes real-time gift card transactions.

Givex for Windows is a stand-alone application that enables merchants to conduct real-time gift card programs directly through their Windows-based point-of-sale system.

This product operates in a touch screen environment, includes a user- friendly virtual keyboard and runs through TCP/IP and dial up.

"Our intention is to make gift card programs more accessible and easier for merchants," says Don Gray, CEO and President of Givex. "The big difference between this product and other gift card solutions is that Givex for Windows rests upon a merchant's existing POS system yet runs independently of its applications.

"It does not require any hardware or integration, so the installation is simple and immediate. All of this translates into an easy-to-use, low-cost gift card solution that leverages a merchant's existing POS investment."

Mike French, Vice President of Network Solutions of Givex, says, "Givex for Windows demonstrates Givex's ongoing commitment to provide innovative real- time transaction solutions. Givex currently offers a variety of hardware and fully integrated solutions, and we are excited to introduce Givex for Windows, our first stand-alone software solution, to the market.

"Our goal in developing this product was to produce a low-cost solution for those merchants who otherwise would not be able to conduct a gift card program."

Givex for Windows will be supported by the same real-time technology that supports all Givex gift card, frequent user card, e-gift certificate and points programs. Merchants using Givex for Windows will receive real-time tracking and reporting, 24/7 customer support, program training and gift card design and production services.

Givex Corporation (www.givex.com) is a gift certificate solution provider for the retail and hospitality sectors. Givex seamlessly integrates point- of-sale devices - LAN-based registers, credit card terminals, kiosks and the telephone - with the Internet to create a secure real-time gift certificate management system.

Givex technology provides turnkey solutions for tracking and managing gift cards, frequent user cards, e-gift certificates and points programs across multiple sales channels.

Patents are pending for the Givex technology in the United States and Canada.