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First Data Executive Joins GS Advisory Board

T he Green Sheet is pleased to announce a new member of the Advisory Board. Anthony Lucatuorto of First Data Merchant Services has joined our group of industry experts who have agreed to share their knowledge with our readership.

Lucatuorto is General Manager of independent sales organizations and agent bank relationships for First Data Merchant Services, a subsidiary of First Data Corp. In this role, he manages the success and profitability of more than 700 clients with about 325,000 active merchants.

During his tenure at First Data, Lucatuorto was General Manager of the Full-Service Processing portfolio, composed of five financial institution partners with 50,000 merchants and $15 billion in net sales. Previously, he ran the PNC Merchant Services alliance, which in two years grew from $7 billion in annual net sales to $11 billion in annual net sales in 1999, and served as Controller of the Barnett Merchant Services alliance, managing merchant profitability.

Before joining First Data in 1995, Lucatuorto held various strategic planning and financial management roles within American Express and MasterCard International.

The Green Sheet Advisory Board was formed in 2001 to serve our readership, the retail financial services independent sales organizations and agents.

Each month, we send the members of the board a series of industry-related questions. These questions are derived from readers' queries, inquiries posted to our Web site and research for future publications.

We then use the Advisory Board responses to generate articles for The Green Sheet and GSQ publications. We feel confident that Anthony Lucatuorto will make a significant contribution to this process.

We would like to encourage our readers to submit questions and subjects for comment by the Advisory Board. Please send your suggestions to julie@greensheet.com.