Yaga Acquires Third Company

Y aga, Inc. announced its acquisition of Air-Tunnel, a developer of m-commerce platform software that allows interactive communications, transactions and delivery of media between applications and mobile devices in real time.

Air-Tunnel's non-fragmented interoperable mobile Xchange (NIMX) platform enables enterprises and portals to extend their applications and content over wireless and wired networks.

The integration of Air-Tunnel's NIMX technology into the Yaga platform creates a seamless, one-stop electronic and mobile commerce transaction and payment platform, enabling businesses of all sizes to create new revenue streams from multiple distribution channels. Yaga is now able to provide wireless services to help businesses manage and deliver content and process payments and transactions from all wireless devices.

"With the acquisition of Air-Tunnel, Yaga now offers a one-provider solution for advanced wireless and electronic payment transactions, giving businesses the speed and flexibility they need to generate revenue," said Steve Elefant, President and COO of Yaga, Inc.

By incorporating the Air-Tunnel technology, Yaga's expanded wireless payment offering includes: enabling credit card payments from any Short Message Service (SMS), Personal Digital Assistant (PDA), or Wireless Application Protocol (WAP) -enabled wireless device, micropayment transactions through stored value accounts or aggregated billing, flexible selling plans including subscription and pay-per-download, and an interactive voice response (IVR) system to enable transactions from voice devices.

"Mobile commerce offers a one billion potential customer market for our merchants. It's a must-have feature set for every merchant interested in maximizing profitability," said Chris Kitze, CEO of Yaga, Inc.

Other companies previously acquired by Yaga include Allibra, Inc. and MagnaCash. Yaga acquired Allibra to deliver high-quality video to user desktops enhanced with push and subscription mechanisms. Yaga acquired MagnaCash to supply a payment solution for small financial transactions and royalty management capabilities to its customers.