Links Relatedto this Story:
|
A Revolution in Secure, Online Shopping
eBusiness Secure & Guaranteed
ONCALDERA CORP.
Say you've been doing some online shopping at a particular merchant's Web site. You decide to make a purchase, so you proceed to checkout to pay. Instead of choosing a regular credit card like Visa or MasterCard as your method of payment, where you'll be required to enter personal information such as full name, billing address, account number and expiration date, you select the EBSG option, the one where you insert your credit card or ATM/debit card into your CD-ROM.
The only personal information you are required to enter is a PIN. The rest is sent to the merchant directly from your bank.
This new type of payment technology, called eBusiness Secure & Guaranteed (EBSG), could revolutionize online payments. EBSG, a product of Oncaldera Corp., allows online shoppers to make secure Internet credit or debit card purchases at any participating merchant's Web site, without sharing their personal financial information with online merchants. Shoppers initiate transactions through their own banks, which then deliver guaranteed payments to merchants.
Shoppers are consumers, government entities or corporations, and merchants are retail merchants, billers, government entities or corporations.
Here's how it works:
The EBSG-backed card is designed to fit into a CD-ROM, but it also can be used as a credit or debit card for face-to-face transactions. The card has a magnetic stripe for swiping and is accepted at 16 million POS locations and 680,000 ATMs worldwide.
You insert your bank-issued card into the CD-ROM and enter your PIN. A separate, secure link is made between you and your bank, instead of sending financial data to the merchant. Transaction information such as dollar amount, remittance information and merchant account numbers are transmitted to your bank.
Using the secure link previously established, the bank authenticates that it's really you, based on the PIN you entered. The bank then verifies the account balance and initiates a guaranteed payment authorization to the merchant. The transaction is complete in less than 30 seconds, about the same amount of time it takes to pay with a regular credit card.
According to Oncaldera, the EBSG technology is more secure than using a regular credit card for online purchases. Data is encrypted and transmitted through two different connections, so the possibility of hacking is greatly minimized. An added security benefit is that none of your card information is transmitted to the merchant. Instead, it is sent directly to your financial institution, thereby preventing any fraudulent or erroneous misuse of your financial data by the merchant.
Oncaldera's technology is available for private labeling.
Oncaldera Corp.
15385 Oxnard Street, 2nd Floor
Los Angeles, CA 91411
818-442-6080
www.oncaldera.com
|