Snap-on faceplates for Omni 3750
VERIFONE

In terms of branding products, VeriFone says it's time to move away from the gray. Apple Computer has done it with the iMAC and Nokia has done it with cellular phones. Even staplers are getting more colorful: A bright red Swingline stapler manufactured by ACCO Brands, Inc. and featured in the movie "Office Space," has revitalized the company's brand and is fast becoming a coveted item among office workers.

VeriFone introduces its own colorful approach to product branding with snap-on faceplates for the Omni 3750 payment terminal. The faceplates, available in a variety of colors, add a splash to this payment device and offer a unique selling point for ISOs. VeriFone also can customize faceplates to include a company logo, providing an opportunity for acquirers or retailers to display their name, logo and colors on a merchant's countertop.

VeriFone's Omni 3750 is an all-in-one terminal with an internal PIN pad, a magnetic stripe reader, and an integrated smart card reader and thermal printer. The terminal supports VeriFone's Verix multi-application architecture for processing secure payments and value-added applications. The Omni 3750 has received EMV Level 1 and Level 2 Type Approval for smart card acceptance.

VeriFone's faceplates fit over and around the terminal's keys, display and paper cover. They are made of sturdy acrylic, so they won't peel off like stick-on overlays, which have been used in the past.

Standard faceplate sets are available for $10, and custom-designed faceplates with logos can be special-ordered through VeriFone; pricing for these depends on color and quantity ordered.

VeriFone, Inc.
2455 Augustine Drive
Santa Clara, CA 95054
1-800-VeriFone
www.verifone.com