Product: First Data Mid-Market Gift Card Program
Company: First Data Corp.

First Data Corp.'s decade-old ValueLink gift card and prepaid program typically has targeted large merchants - but now the company has something in mind for small and midsize retailers.

First Data's Mid-Market Gift Card Program can provide merchants with gift card capabilities and many other point-of-sale functions without the hassles associated with a large-scale implementation. It's all offered on one machine.

The new program uses a point-of-sale terminal; merchants can choose from multiple products on the market, such as Eclipse and the Hypercom ICE 5500, ICE 5700 and the Hypercom T7 series (512K memory only). They need only one terminal for gift card, credit and debit and First Data's TeleCheck electronic check acceptance program. Terminal applications that support the gift card program are integrated on selected First Data credit processing platforms.

The program also offers integrated billing, where gift card fees appear on the merchant's monthly processing statement - one statement for all financial processing services. Merchants also can access gift card transaction reports by day or month on the Web at www.firstdatagiftcards.com.

Merchants can select the standard design for the gift cards and create customized cards. Gift cards help strengthen customer loyalty and also provide a new revenue opportunity for Merchant Level Salespeople and their customers.

Results from a 2003 consumer study conducted by ValueLink show the average dollar amount of purchased gift cards among consumers is $50 per card versus $44 the previous year. The survey found that 61% of the consumers polled spend more than the initial value of the gift card.

First Data Corp.
6200 South Quebec St.
Greenwood Village, CO 80111
800-735-3362
www.firstdata.com