Starbucks Duetto Visa

Starbucks Coffee Company, Visa U.S.A and Bank One Corp.

What happens when the leading coffee brand, leading credit card brand and a top U.S. bank team up? They win an award. The Starbucks Duetto Visa card, launched in October 2003, was recently recognized by Business Week as one of the "Best Products of 2003."

"This is the most significant innovation in terms of card products since the introduction of co-branding in the late '80s," John Gould, Director of Consumer Lending and Bankcards at the Tower Group, said in a statement.

Starbucks has taken a value-added product one step further. The card is a first-of-its-kind product: a prepaid cash/loyalty card that can also be used as a credit card. Cardholders can pay, reload, earn and redeem rewards-all with one card.

It can be used as a Visa credit card everywhere that Visa credit cards are accepted, and used as a reloadable Starbucks Card in most Starbucks retail locations.

Card members can earn 1% back in Duetto Dollars that get automatically loaded onto their Starbucks Card Account after each billing cycle.

Bank One is the card issuer.

Starbucks Coffee Co.

www.starbucks.com/card/duetto.asp