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Flamenco Dancers and Key Lime Pie
 he ATM Industry Association (ATMIA) Conference East 2004 was held Feb. 17 - 18 in Tampa, Fla. The event provided a terrific opportunity to learn about all things ATM. Approximately 470 attendees and 50 vendors participated in this year's conference, making it the biggest ATMIA event to date. There were numerous chances for networking interspersed with informative sessions, including:
- "Paychecks Anytime at ATMs," Mike Hudson, Tidel Technologies
- "Ways to Improve Your Margins and Grow Your Business," David McCrary, eFunds Corp.
- "Does Your ATM Know What Your Channels Are Doing?" Brad Adrian, Gartner, Inc.
On the expo floor, attendees got hands-on experience with the latest in ATM machines, peripherals and services. Many companies showcased products and services directed at merchant level sales professionals (MLSs) and small- to mid-sized ISOs. Passions ran high during the keynote address from Tim Boccia, Director ATM Products for Visa USA. He detailed the Association rules concerning "Quasi Cash/Cashless ATMs." An in-depth discussion of his comments on SCRIP will appear in the next issue of The Green Sheet.
The conference wasn't all work, though. ATMIA hosted a fabulous banquet at the Columbia Restaurant in Ybor City. This historic enterprise, founded in 1905, serves some of the best Cuban food in the Tampa area. Dinner was topped-off with key lime pie, a local delicacy-and something this native Californian had never truly experienced before.
If you run into the group from WRG at a regional acquirers' show, ask them about the Flamenco dancers in Tampa. (Tammie stomped her feet with the best of them.)
The ATM market is a specialized niche in payments. If you are interested in expanding your service line to include ATMs or want to learn how to optimize your current ATM strategy, ATMIA and its events offer excellent networking and focused information.
For information on the next ATMIA event visit www.atmia.com .
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