Product: Ingenico 7770
Company: Ingenico

With the increasing practice of credit card skimming-and consumers' growing awareness of this type of fraud-more dining establishments are looking for "Pay@theTable" solutions where the transaction is initiated and completed in the customer's presence. Ingenico recently released a wireless point-of-sale terminal, the I7770 targeted to these types of retailers.

The I7770 uses Bluetooth, a highly secure, short-range wireless technology specified to transmit data over 110 feet, or between 20,000 to 40,000 square feet; however, the technology has been tested for transmitting data up to one-quarter-mile in distance.

Restaurants aren't the only merchants that might benefit from this type of solution: It suits retailers, QSRs, convenience stores, auto rental, drive-through dry cleaners-even stadiums and concert halls-or any business that requires a portable payment terminal.

Bluetooth is the name for a wireless technology standard conceived initially by Ericsson Mobile in 1994 while studying the feasibility of a low cost, short-range radio interface between mobile phones and accessories.

According to the official Bluetooth Web site, the technology is named after Harold Bluetooth, a Danish Viking and King who controlled Denmark late in the 10th century.

Here's how the technology works: a Bluetooth chip transmits information at a special frequency to a receiver Bluetooth chip. For instance, a Bluetooth chip in a portable payment terminal would transmit data to a receiver Bluetooth chip in the device's base.

3Com, Ericsson, IBM, Intel and Microsoft have all adopted Bluetooth; and in the payments industry, Ingenico is one of the leaders leveraging this technology.

The I7770 comes with either a 16- or 32-bit processor; 1MB SRAM and 4MB Flash; an integrated thermal printer; and an integrated PIN pad. The device is Visa PED and 3DES approved and contains a magnetic strip and smart card reader. Without wires, it communicates with a wide variety of devices such as printers, phones, bar code readers and PC's.

Ingenico designed the product using the UNICAPT architecture, which enables Ingenico and its customers to easily move applications designed for the Ingenico Elite 510, 710 and 712 terminals onto the I7770.

Ingenico now offers this POS wireless terminal in the United States and is selling it through acquirer, ISO and MLS sales channels.

Ingenico
1003 Mansell Road
Atlanta, GA 30076
770-594-6000
www.ingenico-us.com