ach year about this time, our industry starts to buzz in anticipation of Electronic Transactions Association's (ETA) Annual Meeting and Expo. Who's going? Will you be there? Are you free to meet over breakfast, lunch or dinner? In all your years at ETA events, have you ever heard anyone say, "Meet me at The Green Sheet booth"?

For the first time, The Green Sheet is proud to announce it will have a booth in the 2005 ETA Expo Hall. Our prime location, just inside the Expo Hall entry doors, will make it easy to find us at Booth #1630; it's definitely one that no ETA attendee will want to miss.

To mark the occasion, Julie O'Ryan, President/Editor in Chief, announced our "Greentastic Voyage"* giveaway: a once-in-a-lifetime adventure including airfare, four-star accommodations, transportation and $4,500 cash for the winning ETA attendee and a guest. The winner will decide whether to spend two weeks rejuvenating Hawaiian style swimming, surfing or laying on the beach in Maui, or two weeks discovering the other end of the earth in South Africa, on safari with lions, giraffes and elephants in Kruger National Park.

"We are so excited about the opportunities for meeting with people that having a booth at ETA will provide us," O'Ryan said. "We feel that it is an important way to facilitate communication at the industry's premier trade show, and we anticipate making many new contacts. For more than 20 years, The Green Sheet has been bringing the payment processing industry to ISOs and merchant level salespeople. Now we want to give them the world."

We'll also introduce our "GSQ Technology Report" at ETA. The March 2005 issue, Vol. 8, No. 1, will cover various technologies being implemented across payments and what sales agents need to know about selling them.

Watch for more details on our "Greentastic Voyage" coming up in print and online. We'll see you at Booth #1630!

*NO PURCHASE NECESSARY. To enter the contest you must complete The Green Sheet questionnaire on site at ETA's Annual Meeting and Expo; the winner must be present to win! The drawing will be held on Wednesday, March 16, 2005 during the Happy Hour at The Green Sheet booth. The prize is non-transferable, cannot be redeemed for cash equivalent and no substitutions may be made. One (1) entry per person.