Product: HoloMag
Companies: American Bank Note Holographics Inc. and MasterCard International

For many years, card issuers have used holograms on cards for added security and to differentiate themselves in a highly competitive market. Through a partnership with American Bank Note Holographics Inc. (ABNH), MasterCard International now offers its financial institution partners the next level in holographic security technology: the HoloMag. The HoloMag is a proprietary technology from ABNH that integrates a traditional magnetic stripe on the back of a card with a security hologram. This combination opens up more real estate (up to 10.5%) on the card for the card issuer and improves card security to help prevent skimming and counterfeiting.

MasterCard said it will also continue to use industry security features such as UV printing, a tamper-evident signature panel, and indent printing of the last four digits of the account number and card verification value (CVC2) codes, which are the last three digits on the signature panel on the card. This new card design will not replace the existing version that has the MasterCard logo and hologram on the front. Rather, MasterCard issuing banks now have the option to use either design.

American Bank Note Holographics Inc.
609-632-0800
www.abnh.com

MasterCard International
www.mastercardinternational.com