Product: SECURE-eBill
Company: MODASolutions

For many consumers fraud is still a deterrent to online shopping. With the recent spate of security breaches involving credit cards, this is not a surprise. Forrester Research estimated that close to 30% of online "browsers" do not make purchases, and 62% said the main reason is because of security concerns. E-commerce retailers understandably would like to change this.

MODASolutions has unveiled a new method of online purchasing that eliminates the use of credit and debit cards. Instead it uses the bank accounts of the growing number of people who bank online. Online merchants with SECURE-eBill simply add this as a payment option to their Web site. When consumers are ready to make a purchase, instead of selecting the credit or debit card option, they select SECURE-eBill.

Once they make the purchase they receive an e-mail with the invoice information. Then they go to the bill payment section of their online banking Web site and pay for what they purchased just as they would a utility bill.

SECURE-eBill will increase customer loyalty by adding an additional payment option for e-commerce merchants. Even more importantly, merchants will pay a transaction fee that is lower than that of traditional cards.

MODASolutions
www.secure-ebill.com