Product: One Touch POS
Company: TranSEND IT

Soon, the day will be gone when you set up a new merchant through your ISO, whether online or by submitting paperwork, then wait for the terminal system download: one day, two days, maybe three. For merchant level salespeople whose ISOs and processors use One Touch POS, the wait may be one minute.

Configuring terminals has always meant keying and rekeying data for each manufacturer's equipment, with the attendant customization for specific processors. Things got easier at ISOs that enabled online data entry for the MLS in the field, speeding merchant enrollment. Yet the ISO still had to build software files.

With One Touch POS' universal download system, the MLS builds the files from the office or merchant site, hits the Submit button and gets a streamlined download of the build file within two minutes.

The value proposition for the ISO is two-fold, according to Amit Chhabra, former Chief Technology Officer for Lipman USA Inc., who founded TranSEND IT in 2003. The system reduces an ISO's overhead, taking the burden of terminal configuration off staffers and freeing up the help desk. It also eliminates errors from rekeying information.

The software connects directly to the database of the desired POS download system. A Web-based interface provides a clear process for building terminal download files.

The software suite is sold in modules for each of six terminal manufacturers supported: Lipman's NURIT Control Center; VeriFone's VeriCenter; and Hypercom Corp.'s TermMaster; as well as application program interfaces (API) for ExaDigm, Blue Bamboo and Ingenico terminals.

The API using SQL Server 2000-stored procedures enables compatibility with most programming technologies and platforms, according to the company.

Because each manufacturer issues software updates for its system (sometimes several times a year), ISOs must currently implement changes to their systems as well. TranSEND IT's ongoing maintenance and support does this for the ISO.

"The burden of doing tweaks of their system to accommodate manufacturer updates is on our shoulders," Chhabra said. The software requires a PC-based server with Windows 2000/2003.

For smaller ISOs without servers and technical staff, TranSEND IT hosts a Web site their MLSs can use to generate terminal downloads. The ISO can set up an account on TranSEND IT's system. "We've got people building downloads all day long using our system online," Chhabra said.

TranSEND IT
856-778-0123
www.transendit.com