His Master's Voice
OK, you've blitzed them with the direct mail, the fax server has been humming all night, your name is all over your prospect's desk, now it's time for the telemarketers to do their thing. You know the power of the spoken word, there isn't a marketing plan out there that doesn't involve it at some point. Now marketers are moving toward the World Wide Web, the Internet's text and picture environment. But wait, where's the sound? Enter Real Audio, a helper program that runs with your Web browser to let you hear sound from the Internet in real time. That is, you don't have to download the sound file and wait until it finishes arriving to play it. The sound file (story, press release, jingle whatever...) starts crooning from your speakers a few seconds after you click on it. Real Audio is being built into the newest versions of Netscape and Microsoft Internet Explorer. But you can download Real Audio for free today! The address is:
http://www2.realaudio.com/release/. This site gives instructions and common troubleshooting tips. Most users will be able to install with just the built in installation. (No rocket scientist required.)
Real Audio Editor's Message
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