Selling Sales
In today's selling environment every organization needs sales professionals who are excited about their company.
How do you nurture dedication? What can you do to spark excitement?
Establish a partnership with the organization. Sales are the life blood of the company and your sales professionals drive the profitability and growth of the organization. Let your sales force know just how important they are to the company. Share the company's goals and use these goals to build individual sales goals for your sales team.
Give Respect. Your sales professionals have a rare gift-they can SELL! Let everyone in your organization know just how important the salespeople are, i.e., their paychecks depend on sales. Accounting, R&D, and HR should all support the sales effort and the team that makes it happen. Give your sales team recognition at company meetings for their efforts, and accolades for their success. Make sure your company values its sales professionals and does not buy into the myth of the "Sleazy Salesman."
Recognize that "Sleaze" is no more true in sales than in banking, law, or the medical profession. The truth is high profile professions are generally picked-on, and all have a few bad apples. Remember, the sales profession has no more or less than the rest.
Respond to their needs. Allow your salesforce to voice their concerns regarding your product and/or service. The sales team is your first contact with your customers, let them tell you what is needed in the field. Listen to their ideas regarding new products or service improvements. This will keep management abreast of what's happening in the field and keep your sales team creative.
Treat your Sales Professionals well . . . your success depends on theirs.
