Make a Colorful Impression
LogoExpression of Naperville, Illinois has developed a stand-alone graphic interface for point of sale receipt printers, that color print a company's logo, trademark, or slogan, along with a coupon or advertisement, on roll-type credit and debit card receipts. Weighing less than three ounces, the little black box was designed as an add-on-unit for VeriFone POS printer models 250 and 900. There are no additional supplies or equipment to purchase and no changes needed to internal procedures or processes.
For less than a penny per customer, LogoExpression receipts enhance brand recognition, function as advertising, and eliminate the ongoing expense and handling of preprinted receipts which have less visual impact.
While this is obviously a fantastic opportunity for the merchant, it is also a profitable opportunity for ISOs. For instance, in addition to custom printing a merchant's logo as part of the receipt's header, a second graphic printed on the receipt's footer can be used to advertise YOUR services. Plus, an ISO who sells 3000 devices will realize a profit of $570,000! And, it can also help justify a new merchant's purchase of a printer!
For more information about LogoExpression, Inc. contact Biff Matthews, Vice President Marketing, at (888) 696-5646 voice, (630) 369-7530 fax.
