ATM
Challenges
A recent study conducted by a University of Georgia psychologist
shows older banking customers have difficulty operating ATMs.
According to Dr. Wendy Rogers, the problem is that most banks assume
ATMs are simple to use and don't offer training. "But evidence shows
that users of all ages have problems using ATMs initially when no
training is provided, and that older adults have problems even after
training."
Earlier studies have found younger adults use ATMs more than older
adults and that older adults have more trouble with the machine. A
1996 study by Dr. Rogers found that only 33% of the respondents over
the age of 65 used ATMs.
Rogers identified some ways that banks could allay older adults'
technical and safety concerns and increase ATM use. They include:
Make
options easier to understand
Improve
lighting
Use
non-glare glass
Allow
increased time to respond
Provide
an escape or undo button to get out of errors
Provide
a panic button that would set off an alarm or take a
photo
Survey respondents who do not use ATMs stated they did not see a
need for them. One respondent said, "Well, if they put them in the
church were I feel at ease, I might use the teller. But I am not
going to a teller after dark, after banking hours. (Iím not)
interested in being robbed . . . It's not worth that to me--I just
write a check."
The study appears in Applied Ergonomics. For more
information call (706)542-3115 or e-mail wrogers@ugaa.cc.uga.edu.
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