Web Site
Construction
Since the idea of Web site sales will be new
to some of you, we are including some basic concepts and ideas we
believe you should be aware of so you can discuss them with
prospective customers. You should always keep in mind that anything
is possible for the right amount of money, but the commerceWAVE
package is designed for the masses, and you should try to sell what
you have.
What are some of the retailer's
considerations for their Web page? What advice should you
give?
A merchant's home page should have the name
of their company, a mission statement explaining what the business
does, and headlines with links to detailed descriptions of products.
Images of products are nice, but not essential for all products. The
site should have an e-mail response form as well as a physical
address and phone number. Naturally, MerchantWAVE guides all of these
events. This product can also give the date of the last update and
promote special events to entice people to visit, as well as
highlight the hot buys this week.
A message from the president can show the
personality of the company. Press releases give people greater
understanding of products. Sales materials, catalogs, and
testimonials from satisfied customers are also good to
include.
The home page is an extension of your
merchant's company and should therefore incorporate the same colors,
themes, and messages found in their real-world marketing materials.
You must balance the importance of art and images versus people's
patience. If the image file is less than 10K, it will load quickly.
Smaller pictures and fewer colors can reduce file size.
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