A New Market
for an Established Payment Method
The bankcard community is
constantly seeking new and innovative products to increase sales and
profitability. Unfortunately, good products have been few and far
between, until now. EFTNet has developed a new processing program
that increases profitability and customer retention, assists in
recruiting, and makes your organization attractive to trade
associations and agent banks.
EFTNet has put together
a suite of EFT (Electronic Funds Transfer) products that can
distinguish your organization from the rest. By utilizing the Federal
Reserve's ACH (Automated Clearing House) you can offer products that
allow your customers to:
1. Collect Recurring Bills
Electronically
This program provides a
commercial subscriber with the ability to collect funds from their
customers' bank accounts or pay vendor bills electronically.
Recurring payments and/or collections are completely automated with
the use of EFTCash software.
2. Process Returned Checks
Electronically
Commercial business are
burdened with submitting bounced checks back through the paper
banking system and are limited to only two submissions. With
EFTCash your customer can resubmit bounced checks
electronically providing them with a total of three submissions and
quicker access to funds.
3. Process Point-of-Sale Checks
Electronically
Enabling merchants to settle
POS checks electronically will save them both time and money. Imagine
using a credit card terminal to transmit check data for electronic
settlement eliminating batching and delivery of checks to the
bank.
4. Process MO/TO Checks
Electronically
Accepting cheeks over the phone
has become commonplace for many mail order merchants. EFTNet
has taken it a step further by eliminating the check all
together. The merchant will gather checking information over the
phone. This information is keyed into the EFTCash software and
then funds are electronically deposited into the merchant's bank
account. In addition, EFTNet is completing a secure site which
will enable consumers to purchase goods and services over the
Internet using a credit card and/or electronic check.
All of these products can he
opened through one software package called EFTCash. This
Windows-based software has been designed to provide small, medium,
and large businesses with the same tools that have typically been
reserved for Fortune 500 companies. Features of the software
include:
1. Processing debits and
credits of fixed or variable amounts.
2. "Wizards" to walk the user
through setting up and sending transactions.
3. Generation
Reminderówhen the user turns on their PC the software notifies
them that they have transactions to send.
4. Allows users to setup
recurring payments one time.
5. Data Translator Tool
Kitóeliminates any re-keying of data from customer's database.
The translator will automatically load customer
information.
- Bankcard module that will
process credit card transactions.
Craig Shapero, Executive Vice
President of EFTNet describes the power of EFTCash: "We
recently entered into a state association endorsement which includes
EFT Bankcard services for the association membership. The program
received such strong response from the membership, within 4 months of
the endorsement we received endorsement approval from 29 other state
associations within the same industry. We now expect a 70% +
penetration into this national marketplace. Thanks to EFTCash,
a state association has blossomed into an entire industry section. We
view this as a phenomenal result."
In today's competitive
marketplace, Electronic Funds Transfer is becoming more and more
predominant because of its ability to decrease costs and increase
efficiency. The market for EBT is currently where the bankcard market
was in the late ë80s. As awareness grows and usage increases,
EFT will also benefit the ISO market by providing fee income as well
as residual revenue. For more information on EFTNet and
Electronic Funds Transfer services, call Joe Broderick at (800)
903-8819 or check their Web site at http://www.eftnet.com.
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