Direct marketing has become a very popular way to sell services and products. If your company uses direct marketing, you may be able to increase its effectiveness by considering the following tips.
1Keep the package simple. Use concise copy and a simple design. Lengthy copy may include information that discourages the prospect from responding. A busy layout may cause the reader to focus on the design, not the Service you are trying to sell.
2 Make strong offers and state them up front. Let the prospect know how he or she will benefit from this offer. State the offer boldly so the reader can't miss it.
3 Use colors and a design that motivate the reader to act. Bold colors, such as red, green, and blue, will attract attention. Avoid pastel, muted colors and soft designs that pacify the reader.
4 Don't try to accomplish too much with your marketing piece. Too many objectives will distract the reader. You will enjoy a higher response rate if you concentrate on just one goal.
5 Write copy that motivates your readers to act. Sell the idea of success and a better future. Use positive words, such as free, value, and save, that instill confidence in your product. Avoid negative words like cost and pay.
6 Don't try to appeal to everyone. Your package will lose its focus and then you will appeal to no one.
