Banking on
the Future
Since we published our
profiles of the banks listed in the "Banks Looking For ISOs/MSPs"
section of the Resource Guide, a new bank has entered the picture.
You may have noticed Humboldt Bank has added their name to the
listing.
While Humboldt Bank has just
joined the Resource Guide, the bank was founded in 1989 and initiated
their merchant services division in 1993. They have been working with
ISOs since 1993 but now they are signing ISOs directly. Humboldt Bank
is focusing on attracting independent contractors who may be
overlooked by larger ISOs.
Vice President Ken Musante
and Executive Vice President Jamie Savant have more than 20 years of
experience in the financial services industry. They have worked on
the issuing and acquiring sides with companies such as Cardservice,
Envoy, and Wells Fargo.
While small merchants are
their bread and butter, Humboldt has a wide approval base and accepts
a wide range of businesses including start up, MO/TO, and Internet
businesses. Applications are approved in 48 hours and include the
merchant number. Leases are approved in one day and based on a
48-month lease. The buy rate ranges from .03 to .048. Statement fee
is $10.
Humboldt is focusing on
treating their ISOs as customers. The bank offers monthly trainings
in Sacramento, California. During the one-day session, ISOs go
through the complete process of how to set up merchants. Humboldt
also has a computer system which handles a combined merchant approval
and lease approval. The bank took the merchant application, merchant
agreement, lease application and lease agreement and combined them
into one document. Phase II of their marketing plan will focus
heavily on using the Internet as a way to move the combination
application through the approval process. Each ISO will also have a
unique web site, which will be used to transmit information
updates.
Humboldt is actively growing
their organization and are recruiting ISOs with merchant processing
experience. Residuals are ongoing and even if the portfolio were to
be sold, the ISO will receive an annuity for their services. For more
information about Humboldt Bank, please call Jamie Savant at (707)
269-3277.
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