Internet's
Commerce
A new study by The
Strategis Group reports that 25% of Internet users have shopped
on-line while 12% have actually banked on the Internet. Another
report by the company, Electronic Commerce: Internet Payment Systems,
finds that 18% of all users have purchased something on-line.
Strategisís Internet User Trends reports that 30% of the
nationís households regularly use the at home or work, with
multiple users per household. Additionally, 40% of the current users
have household income of more than $60,000. A different report by IDC
Research indicates that Internet Commerce, which was $2.6 billion in
1996 will jump to $220 billion in 2001, and the percentage of users
who purchase on the net will jump from 25% in 1996 to 39% in
2001.
If you donít
think the Internet holds tremendous income potential for you, you may
want to check out the Strategis studies ($1300 and $1500) or check
out Strategis Group at http://www. strategisgroup.com. Or, you can
find the information in the enclosed summer issue of GSQ: The Payment
Systems Quarterly, which focuses specifically on Internet Commerce
and the ISO.
Retail Sales
Predictions
The National Retail
Federation predicts sales of general merchandise, furniture, and
home-furnishings will continue at high levels of growth in 1998.
These could be great markets to target for your sales efforts. The
NRF also predicts a decline in clothing prices in 1998 due to imports
from the Middle East, which suggests specialty apparel will be in a
cost-savings mode for the balance of the year
Sales Professionals will
be wise to reshape their approach for these markets, talking cost
savings and increased sales to the apparel industry, while presenting
new programs to general merchandise, home-furnishings, and furniture
markets.
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