Consumer
as Keeper
The Electronic Check
Council is currently promoting ECP piloting (Point-of-Sale Check
Truncation) with a business model described as the "Consumer as
Keeper" model. This simply means that the consumer will get the check
back at the point-of-sale, so that the merchant can't double dip the
consumers account, or get paid more than once for an
item.
As a contrast to this
approach, some ECP pilot programs have used the "Merchant as Keeper"
model which, of course, means that the merchant retains the check,
and the item is collected through the ACH process. While it is
thought that the "Consumer as Keeper" model is a safer direction, the
amount of work skip tracing the consumer, and the cost of uncollected
items, are expected to be greater in this model. One would therefore
have to say that the two approaches weigh the risk of double dipping
against the cost of what may be a riskier collection scenario, and in
this case, comes out on the side of higher costs. The question is
"Why?"
The answer is something
called "The Aunt Tilley Effect." This is the big fear on the part of
everyone conducting Point-of-Sale Check Truncation: Some sweet
elderly woman (Aunt Tilley) will have her truncated check double
dipped, and she will find a newspaper or TV station that will love a
good David and Goliath story. Can you imagine the difficulty of
explaining the events? Also, we must realize that Aunt Tilley's bank
will say that the paper check transaction was the correct event, that
it was the ACH event that was in error. Never mind that the ACH event
was first and authorized for ACH, paper checks are safe and the rest
is simply a lack of good control. Think about it: the concept behind
a big public company grabbing money from Aunt Tilley's account,
without authorization, makes the officers and directors of public
companies weak in the knees.
Well, we were recently
apprised that a merchant who was using BankServ as their ECP
provider, and the consumer as keeper model, did indeed submit
captured ECP items to a check guarantee company (CrossCheck), who in
turn submitted the items for redeposit. (The above check is one of
several such checks.) Since all the checks in this case, which were
written by several different checkwriters, are stamped "VOID ACH
processed," one would think that CrossCheck (or at least their bank)
would have noticed that these checks were void. The reality is, of
course, that no one looks at all checks, only the larger ones. Banks
machine-process items, and so does CrossCheck, and this type of item
will easily go through the system.
While the merchant is
adamant that this was an error that they can not explain, it clearly
indicates that the "who is keeper" concern is valid and the lack of a
working solution is a 20/20 story waiting to happen.
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