Financial
Aid
Do you have a university
or junior college in your area? Have you been targeting the merchants
who serve that community? If not, you better start knocking on doors
because the stereotype that college students mismanage their finances
seems to be right on the money.
Half of the students
recently surveyed by Quicken admitted that they've bounced a check
during their college years. It's really no wonder, because less than
50% balance their checkbook each month. In fact, 75% of those
surveyed have mismanaged their funds so poorly they've called home to
ask mom and dad for some cash.
But, some students do
try. In fact, 27% of survey respondents attempt to keep track of at
least some of the checks they write. But, 9% don't even get an E for
effort: they leave balancing their checkbook up to fate. So, until
underclassmen are required to pass Personal Finance 101, there's a
market for check guarantee and you can cash in!
Good
Selling!
Paul H.
Green
Editor-in-Chief
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