Y2K
Quiz
The House of
Representatives recently issued grades (A through F) to government
agencies. The marks are to access how well each has resolved Y2K
problems. Can you guess how each department fared?
1. Transportation
Department
2. Treasury
Department
3. Environmental
Protection Agency
4 Social Security
Administration
5. Department of
Energy
6. Department of Health
and
Human
Services
Answers on page
18.
First USA
Believes!
Hereís a question
for anyone who doesnít believe in Web advertising: If
itís such a losing venture, why did First USA just pay
Microsoft $90 million for the exclusive rights to advertise on the
Microsoft Network?
As you know from the
November 1998 issue of GSQ, First USA Inc., is owned by Bank One
Corporation and is the nationís largest Visa/MasterCard
lender. One might think that a company with more than 60 million
cardholders doesnít need to choose such an unproven territory
to solicit customers, right? Wrong! First USA realizes the power of
the Internet and they are willing to pay $90 million for the
exclusive rights to advertise their cards on the MSN Network (which
includes MSNBC and MSN hotmail) for five years.
Still not sure of the
value of Internet advertising?
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